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She'll Drive the Big Car

Updated: Aug 15, 2018

It's all about the background in this advert. If you look closely you'll see my graphics pop-up in the Adshel billboards, the number plates and the Hotel logo.


MOEMOEÃ Hotel logo
Final scene in the commercial with MOEMOEÃ Hotel in the background

It's all about the detail. Working closely with Art Director John Girdlestone on this highly polished television commercial for the New Style Jade Wagon - I came up with the logotype for the 5 star hotel in the image above. https://www.youtube.com/watch?v=DyzMCRyQZ20

“The difference between something good and something great is attention to detail.” Charles R. Swindoll

From the approved concept to the physical creation of the 3 dimensional logo which attaches to the fence we commissioned the limitless talents of Human Dynomo www.humandynamo.co.nz.


MOEMOEÃ Hotel logo
MOEMOEÃ Hotel logo

Completed sign
Completed sign

Adshel


It may seem inconsequential to the viewer however these subliminal messages of beautiful green hills and blue skies all tie into the bigger picture of eco-friendly, reliability and safety in this vehicle. Thanks to the crew at Super Colour www.supercolour.co.nz for always turning around these last minute jobs so quickly.


Stout Street in the Capital

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